TWO AYER’S ADVERTISING POSTERS.

TWO AYER’S ADVERTISING POSTERS. 1) Ayer’s Cherry Pectoral poster claims this product “Cures La Grippe” and is “Prompt To Act-Sure to Cure”. Ayer’s cherry pectoral was first introduced in 1841 by James Ayer of Lowell, Ma as a cough and cold formula. It became wildly popular. The pre-1898 recipe was made with a mixture that contained alcohol and morphine. Then they substituted a new cough suppressant developed by the folks over at Bayer called “Heroin” in lieu of the new morphine up until 1909 when it was removed. 2) Ayer’s Sarsaparilla poster promoted this concoction “For All Blood Diseases – Cures Others, Will Cure You”. SIZE: Each are 30-1/2″ w x 42-3/4″ h. CONDITION: 1) Good; visible folds with some light tears; some letter “ghosting” from what appears to have been another similar poster that had lain on top of it subsequent to printing. 2) Good; visible folds with some paper loss and color touch up; a few scattered areas of paper loss to the right margin and at “Sarsaparilla”; light staining with very light “ghosting” of letters from similar poster. 1-10826, 1-10827 (1,000-1,500)

Auction: Advertising, Toy & Doll - Spring 2011

Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

Image	Lot	Price	Description
	2191	$575.00	TWO AYER’S ADVERTISING POSTERS. 1) Ayer’s Cherry Pectoral poster claims this product “Cures La Grippe” and is “Prompt To Act-Sure to Cure”. Ayer’s cherry pectoral was first introduced in 1841 by James Ayer of Lowell, Ma as a cough and cold formula. It became wildly popular. The pre-1898 recipe was made with a mixture that contained alcohol and morphine. Then they substituted a new cough suppressant developed by the folks over at Bayer called “Heroin” in lieu of the new morphine up until 1909 when it was removed. 2) Ayer’s Sarsaparilla poster promoted this concoction “For All Blood Diseases – Cures Others, Will Cure You”. SIZE: Each are 30-1/2″ w x 42-3/4″ h. CONDITION: 1) Good; visible folds with some light tears; some letter “ghosting” from what appears to have been another similar poster that had lain on top of it subsequent to printing. 2) Good; visible folds with some paper loss and color touch up; a few scattered areas of paper loss to the right margin and at “Sarsaparilla”; light staining with very light “ghosting” of letters from similar poster. 1-10826, 1-10827 (1,000-1,500) Auction: Advertising, Toy & Doll - Spring 2011 Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

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