COCA-COLA 1937 DIE CUT WINDOW DISPLAY.

COCA-COLA 1937 DIE CUT WINDOW DISPLAY. Extremely scarce four-piece display of a soda fountain complete with pedestrian die cuts. Remarkably realistic scene of a soda shop full of customers being waited on by two soda jerks. Unique perspective views the shop through a revolving glass door from the sidewalk outside with other customers about to enter. Marquee reads “The Pleasantest Place in Town”. Lithograph by the Niagara Litho Co., Buffalo, New York. This outstanding revolving door display was found in the log storage bin at the estate of a prominent Little Rock, Arkansas family who owned the largest soda fountain in town. According to the family it was never put on display, but placed in the log bin as potential fuel. SIZE: Approximately 52″ w x 46″ h. CONDITION: Some edge chips and surface scuffs, but overall in very good condition: 1-7599 AT (20,000-30,000)

Auction: Advertising, Toy & Doll - Spring 2007

Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

Image	Lot	Price	Description
	442	$40,250.00	COCA-COLA 1937 DIE CUT WINDOW DISPLAY. Extremely scarce four-piece display of a soda fountain complete with pedestrian die cuts. Remarkably realistic scene of a soda shop full of customers being waited on by two soda jerks. Unique perspective views the shop through a revolving glass door from the sidewalk outside with other customers about to enter. Marquee reads “The Pleasantest Place in Town”. Lithograph by the Niagara Litho Co., Buffalo, New York. This outstanding revolving door display was found in the log storage bin at the estate of a prominent Little Rock, Arkansas family who owned the largest soda fountain in town. According to the family it was never put on display, but placed in the log bin as potential fuel. SIZE: Approximately 52″ w x 46″ h. CONDITION: Some edge chips and surface scuffs, but overall in very good condition: 1-7599 AT (20,000-30,000) Auction: Advertising, Toy & Doll - Spring 2007 Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

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