LOT OF TWENTY-THREE MOXIE CARDBOARD FANS.

LOT OF TWENTY-THREE MOXIE CARDBOARD FANS. Frank Archer who was the head of Moxie’s advertising campaign, was very closely connected with the Boston theatrical business. In 1915 he began to use theatrical celebrities to market Moxie, and began producing die-cut promotional cardboard fans of popular female leading ladies of the day. The reverse side of these fans also carried Moxie ads or sheet music. All fans are framed unless noted. This lot includes the following: 1&2) Two Muriel Ostriche fans, 1915, 12” h., one with paper loss right side; 3) Muriel Ostriche, 1916, 9” h. with crease at thumb; 4) Muriel Ostriche, 1918, 10” h.; 5) Muriel Ostriche, 1919, 8-1/4” h.; 6) Eileen Percy, 1918, 9-1/2” h. with a crease at thumb hole; 7) Eileen Percy, 1919, 8-1/2” h. missing a piece at bottom; 8) Eileen Percy, 1923, 8” h.; 9&10) Frances Pritchard, 1916, 10” h., one with crease at hole; 11) Francis Pritchard, 1918, 10” h. 12) Francis Pritchard, 1919, 8-1/2” h. 13) Lillian MacKenzie, 1918, 10” h. with slight foxing; 14)Lillian MacKenzie, 1919, 8-1/2” h.; 15&16) Laura Walker, 1918, 10” h.; 17) Peggy, 1916, 9” h.; 18) Model, 1924, 8” h. 19) Model, 1925, 8” h.; 20) Rocking Horse, 1922, 8” h.; 21) Blackboard, 1924, 8” h.; 22) Moxie Boy & Child, 1924, 8” h.; 23) Moxie Boy, 1922, 8” h. CONDITION: All in very good to excellent condition. 1-10332 (750-1,250)

Auction: Advertising, Toy & Doll - Spring 2010

Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

Image	Lot	Price	Description
	3502	$575.00	LOT OF TWENTY-THREE MOXIE CARDBOARD FANS. Frank Archer who was the head of Moxie’s advertising campaign, was very closely connected with the Boston theatrical business. In 1915 he began to use theatrical celebrities to market Moxie, and began producing die-cut promotional cardboard fans of popular female leading ladies of the day. The reverse side of these fans also carried Moxie ads or sheet music. All fans are framed unless noted. This lot includes the following: 1&2) Two Muriel Ostriche fans, 1915, 12” h., one with paper loss right side; 3) Muriel Ostriche, 1916, 9” h. with crease at thumb; 4) Muriel Ostriche, 1918, 10” h.; 5) Muriel Ostriche, 1919, 8-1/4” h.; 6) Eileen Percy, 1918, 9-1/2” h. with a crease at thumb hole; 7) Eileen Percy, 1919, 8-1/2” h. missing a piece at bottom; 8) Eileen Percy, 1923, 8” h.; 9&10) Frances Pritchard, 1916, 10” h., one with crease at hole; 11) Francis Pritchard, 1918, 10” h. 12) Francis Pritchard, 1919, 8-1/2” h. 13) Lillian MacKenzie, 1918, 10” h. with slight foxing; 14)Lillian MacKenzie, 1919, 8-1/2” h.; 15&16) Laura Walker, 1918, 10” h.; 17) Peggy, 1916, 9” h.; 18) Model, 1924, 8” h. 19) Model, 1925, 8” h.; 20) Rocking Horse, 1922, 8” h.; 21) Blackboard, 1924, 8” h.; 22) Moxie Boy & Child, 1924, 8” h.; 23) Moxie Boy, 1922, 8” h. CONDITION: All in very good to excellent condition. 1-10332 (750-1,250) Auction: Advertising, Toy & Doll - Spring 2010 Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

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