RARE LARGE PETERS SHOT GUN SHELL STORE DISPLAY.

RARE LARGE PETERS SHOT GUN SHELL STORE DISPLAY. Circa 1935. Unusual figural advertising display item in the form of a large shotgun shell. Top is marked “Peters 6 Chilled” to mimic an actual shell. Exterior reads “Peters, Puts more high velocity in your sales.” This was a new take on the sales brochure where one would pull out the spool from the side of the shell to reveal a massive 16-1/2 feet scroll of information and photographs, discussing the successful advertising campaign from the previous year and their plans for an even bigger 1935. Also discussed are the advantages of a Peters cartridge over that of their competitors. Pushing a button on the side of the head ejects a hand crank from the primer cap to roll it back up again. SIZE: 15-1/2″ h x 4″ diam. CONDITION: Overall very good plus with a few edge tears one at the end where the paper meets the metal band at the end, which has miraculously survived. A small piece of tape has been affixed to the back to reinforce this section. Much of the gold flashing to the head has worn off, but traces still remain. 1-11659 (3,000-4,000)

Auction: Advertising, Toy & Doll - Spring 2012

Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

Image	Lot	Price	Description
	3459	$0.00	RARE LARGE PETERS SHOT GUN SHELL STORE DISPLAY. Circa 1935. Unusual figural advertising display item in the form of a large shotgun shell. Top is marked “Peters 6 Chilled” to mimic an actual shell. Exterior reads “Peters, Puts more high velocity in your sales.” This was a new take on the sales brochure where one would pull out the spool from the side of the shell to reveal a massive 16-1/2 feet scroll of information and photographs, discussing the successful advertising campaign from the previous year and their plans for an even bigger 1935. Also discussed are the advantages of a Peters cartridge over that of their competitors. Pushing a button on the side of the head ejects a hand crank from the primer cap to roll it back up again. SIZE: 15-1/2″ h x 4″ diam. CONDITION: Overall very good plus with a few edge tears one at the end where the paper meets the metal band at the end, which has miraculously survived. A small piece of tape has been affixed to the back to reinforce this section. Much of the gold flashing to the head has worn off, but traces still remain. 1-11659 (3,000-4,000) Auction: Advertising, Toy & Doll - Spring 2012 Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

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