YELLOW KID MAGAZINE, VOL. I, NO. 2.

YELLOW KID MAGAZINE, VOL. I, NO. 2. The Yellow Kid Magazine was another merchandising effort to cash in on the Yellow Kid craze. The first issue debuted on March 20, 1897 as a bi-weekly 48-page magazine with front and rear cover art by R.F. Outcault and was published by Howard, Ainslee Co. of New York. After the ninth issue, the title was changed to “The Yellow Book”, was published on a monthly basis and no longer featured Outcault illustrated covers. The early issues are therefore exceedingly rare to come by and are highly collectible. This is just the second issue produced, dated April 3, 1897 and has front cover art of the Yellow Kid at a table with a cigar and black cat. The caption reads “Gee dat must be my conscience coming back”. Rear cover art is an ad for the New York Sunday Journal, which was repeated for all first nine issues. SIZE: 7″ w. x 10-1/4″ l. CONDITION: Framed between glass but appears complete. Covers exhibit some soiling, light moisture stain near staples, and a small horizontal tear at right edge of cover. 1-9491 (1,000-1,500)

Auction: Advertising, Toy & Doll - Fall 2009

Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

Image	Lot	Price	Description
	3103	$575.00	YELLOW KID MAGAZINE, VOL. I, NO. 2. The Yellow Kid Magazine was another merchandising effort to cash in on the Yellow Kid craze. The first issue debuted on March 20, 1897 as a bi-weekly 48-page magazine with front and rear cover art by R.F. Outcault and was published by Howard, Ainslee Co. of New York. After the ninth issue, the title was changed to “The Yellow Book”, was published on a monthly basis and no longer featured Outcault illustrated covers. The early issues are therefore exceedingly rare to come by and are highly collectible. This is just the second issue produced, dated April 3, 1897 and has front cover art of the Yellow Kid at a table with a cigar and black cat. The caption reads “Gee dat must be my conscience coming back”. Rear cover art is an ad for the New York Sunday Journal, which was repeated for all first nine issues. SIZE: 7″ w. x 10-1/4″ l. CONDITION: Framed between glass but appears complete. Covers exhibit some soiling, light moisture stain near staples, and a small horizontal tear at right edge of cover. 1-9491 (1,000-1,500) Auction: Advertising, Toy & Doll - Fall 2009 Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

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